The DWRDNET Stationery Feed. Episode 3 With Danielle Kindsfater owner of Happiness Handmade LLC
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April 10, 2025 6:01 am
In this episode, Derek Deweese interviews Danielle Kindsfater, the owner of Happiness Handmade, LLC. They discuss Danielle’s journey into the world of stationery, her passion for journaling, and the unique products her business offers, including clear matte stickers and watercolor art. The conversation delves into the importance of community support, the challenges of running a small business, and the deeper meaning behind creating art and stationery. Danielle shares her insights on the stationery industry, her favorite tools, and her vision for Happiness Handmade, emphasizing the joy and fulfillment that comes from creativity and connection. In this conversation, Danielle and Derek explore the challenges and triumphs of running a small business in the creative niche of stationery and journaling. They discuss overcoming imposter syndrome, the importance of community building through analog connections, and the merging of planner and fountain pen communities. Danielle shares her innovative approach to stickers and their versatile uses in journaling, while also outlining her aspirations for the future of Happiness Handmade, including international shipping and affiliate programs.
Danielle will be at Author Fest hosted by Bean’s Books at Pickles Gap Village in Conway, AR on 4-12-25, 9-5pm CST
Happiness Handmade is also looking at the St,. Louis and Dallas Pen Shows as well, but not yet confirmed.
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Links
https://www.happinesshandmadellc.com
https://www.instagram.com/daniellekindsfater/
https://www.instagram.com/elizajournals
https://www.instagram.com/nibs.and.tints/
https://www.instagram.com/Rebeka_Plans
https://www.instagram.com/iamshandrabroughton
https://www.vanness1938.com
https://pegandawlbuilt.com
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Affiliate Links
https://www.happinesshandmadellc.com?referralCode=Y3PedRa6Yt
https://www.vanness1938.com
Use Code DWRDNET for a 10% discount on your purchase. Some exclusions apply. Check the website for details.
Takeaways
Happiness Handmade aims to facilitate happiness through creative expression.
Danielle’s journey into stationery began with a love for journaling and art.
The importance of community support in growing a small business.
Fountain pens and paper choices are deeply personal and impactful.
Creating stickers is a way to inspire others and elicit feelings.
Danielle values the relationship between her products and her customers.
The growth of Happiness Handmade is driven by organic community engagement.
Danielle’s husband plays a crucial role in the business operations.
Future plans include expanding product offerings and participating in more events.
The journey of building a business is a slow but rewarding process. Imposter syndrome is common among small business owners.
Building community is essential for growth in creative niches.
Face-to-face interactions enhance connections in the stationery community.
Stickers can be used creatively beyond traditional planning.
The planner and fountain pen communities are merging.
Innovative designs can make stickers more appealing to a broader audience.
Understanding market preferences is crucial for product design.
Social media can be a powerful tool for small business marketing.
Every small business starts with a small following, and growth takes time.
Chapters
00:00 Introduction to Happiness Handmade
01:55 The Journey into Stationery and Journaling
07:14 Exploring Fountain Pens and Personal Preferences
16:15 Ink Preferences and Collections
22:02 Paper Choices and Experiences
27:59 Reflections on Hobonichi and Future Hopes
29:32 Cultural Differences in Stationery Preferences
30:31 Favorite Stationery Items and Their Significance
35:18 The Mission Behind Happiness Handmade
37:26 From Passion to Business: The Birth of Happiness Handmade
42:09 Creating Meaningful Designs for Connection
44:38 Future Plans for Product Expansion
50:23 Growth Through Community and Collaboration
52:50 Where Have You Seen Business Growth?
59:17 The Importance of In-Person Events and Networking
01:02:21 Overcoming Imposter Syndrome in Creative Niches
01:03:20 Building Connections Through Community Engagement
01:04:58 Navigating the Analog vs. Digital Divide
01:07:12 The Intersection of Planner and Fountain Pen Communities
01:09:52 Understanding Subcultures in Stationery
01:12:45 The Evolving Nature of the Fountain Pen Community
01:15:37 Personal Experiences and Preferences in Stationery
01:18:31 The Role of Stickers in Modern Planning
01:22:00 The Shift from Scrapbooking to Planning
01:23:02 Color Coordination in Stationery
01:26:45 The Evolution of Pens and Personalization
01:30:31 Creativity in Journaling and Stickers
01:35:55 Future Aspirations for Happiness Handmade
01:42:46 Closing Thoughts and Encouragement
Listen on Apple Podcasts.
https://podcasts.apple.com/us/podcast/the-dwrdnet-stationery-feed/id1805639149
Listen on Spotify.
https://open.spotify.com/show/7KlOjBio6WHLS5Ll5d0HeS?si=Nhjki-b3RySCPa9wYkQ9Cw
