Episode 9 With Erick Gama of Amarillo Stationery
In this episode, Derek Deweese interviews Erick Gama, the founder of Amarillo Stationery, discussing his journey in the stationery world, his love for pens and inks, and the unique offerings of his business. They explore topics such as ink preferences, paper choices, the importance of branding, and the experiences at pen shows. Erick shares insights into his mascot, collaborations with other brands, and his future plans for Amarillo Stationery, emphasizing the importance of community and creativity in the stationery hobby.
Takeaways
Erick Gama is a passionate pen enthusiast and founder of Amarillo Stationery.
He prefers inks that shade and interesting colors over standard blacks and blues.
Erick’s favorite stationery adjacent item is his personalized desk space.
The idea for Amarillo Stationery came from a desire to represent Latin American brands in the U.S.
His mascot, Mr. Amarillo, was developed to create a recognizable brand identity.
Collaboration with Rickshaw Bags has helped promote his brand at pen shows.
Erick’s experiences at pen shows have been crucial for business growth and community engagement.
He aims to expand his product line with more proprietary inks and merchandise.
Erick emphasizes the importance of sharing creativity and supporting fellow makers in the stationery community.
He is actively seeking to improve packaging and product offerings for better customer experience.
https://www.amarillostationery.com
https://www.instagram.com/amarillostationery
https://www.instagram.com/_erickgama_/
https://www.youtube.com/@_erickgama_
Chapters
00:00 Introduction to Erick Gama and Amarillo Stationery
02:57 Ink Preferences and Grail Pens
05:55 Exploring Ink and Paper Choices
08:50 Favorite Stationery Adjacent Items
11:53 The Birth of Amarillo Stationery
14:59 Mascots and Branding
17:58 Rickshaw Collaboration and Visibility
20:56 Pen Shows and Business Growth
28:38 Traveling with Supplies
30:09 Future Growth and Store Collaborations
32:42 Creative Packaging and Design
34:31 Discovering Latin American Makers
36:40 Sharing and Community in Stationery
38:48 Personalizing the Stationery Experience
41:45 Upcoming Product Collaborations
46:04 Identifying Underrepresented Products
52:17 Future Plans for Amarillo Stationery
